Blogging!
With the ease and facility to add and manage web content without any HTML or web design knowledge, blogs are providing businesses with new and creative ways to connect to their clients. The journalistic format is a fun and easy way to market one’s business, give readers insight into new and exciting activities within a company or simply provide an informal glimpse at the personalities behind the company.
Given the search engine friendly nature of blogs, and the ease and speed of publishing keyword rich content on the fly, blogs provide an excellent tool for marketing the user’s website. They also have a talk back feature that can be turned off or left on allowing readers to comment on articles. Additionally blogs syndicate content to RSS feeds. What is RSS? RSS stands for Rich Site Summary and is a text based format for delivering web content that is regularly changing. RSS feeds can be read and subscribed to through RSS readers or aggregators, allowing users to stay updated on current articles without even having to visit the blog.
Recently Saxony Creative has begun providing Wordpress (one of the leading blog engines) as an add-on to client web services. We provide the installation and customize the blog’s design to blend seamlessly with our client’s existing website. We can usually have the blog up and running within a day. We feel that Wordpress is one of the easiest blogs to work with, yet offers the most sophistication and customization through plugins that add even more features to the already rich assortment of features provided. Among these features is: the ability to post images, video and other media right into your posts, add forms or polls to engage reader interaction, add static pages, add dynamic sidebar content, and many many more. To show just how seamlessly our blogs can work with existing websites, we’d like to highlight one of our current clients, Dining Details: Their main site is located here: dining-details.com and their blog here: dining-details.com/blog
