Cracking the top 5 mil ain’t bad
Excerpt from book jacket: n consumer product development, many leading companies seem to have an innate understanding of how to innovate from within, and therefore keep the innovation efforts inside their walls. Other companies succeed by involving outsiders – in the form of innovation-for-hire specialty firms. Why is this, and is it possible that companies relying on outsiders can create the conditions necessary for internal innovation? Is it even worth the effort?