Websites work without lunch breaks, but they still need care and attention.
A website can be an afterthought. Or it can be the center-point of a company, and the hardest working employee. We would all benefit from another team member who excels at marketing, sales, customer service, business development, PR, and overall goodwill for the company... and works 24/7. If a website is given the same consideration as a company's most valuable employee, it can do wonders. The formula is easy a) invest in a well-designed site that increases capacity and drives revenue. b) Let everyone else in your market scramble to catch up. c) repeat as needed so you stay ahead of the curve.